The Value of Arts for Business
by Giovanni Schiuma
Published on 2011-05-19 by Cambridge University Press

The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business.

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Book ID of The Value of Arts for Business is 9wyboE8aWDcC, Book which was written byGiovanni Schiumahave ETAG "P1YcOdfXGAI"

Book which was published by Cambridge University Press since 2011-05-19 have ISBNs, ISBN 13 Code is 9781139496650 and ISBN 10 Code is 1139496654

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