Scientific Selling
by Nancy Martini
Published on 2012-03-22 by John Wiley & Sons

Sales managers have the most difficult job in the businessworld. They are responsible not just for revenue, but also for thehiring, coaching, training, and deployment of the employees whomust generate it. Before the advancements that inspired Scientific Selling,sales managers had few tools to help them succeed at thesedisparate yet essential tasks. Today, however, the scientificapproaches described in this book allow sales managers to moreeffectively measure, refine, and improve every aspect of the salesenvironment. Using easily-understood examples, graphics, charts, andexplanations, Scientific Selling describes how to: Predictably improve sales results. Attract and retain top sales performers. Sharply decrease employee turnover. Spend sales training dollars more wisely. Better target sales coaching efforts. Move into consultative selling more quickly. And much more. Scientific Selling features over a dozen case studiesillustrating exactly how scientific measurement and testing haveimproved sales performance within different kinds of sales groupsinside multiple industries.

This Book was ranked at 32 by Google Books

Book ID of Scientific Selling is AnbnseAutb0C, Book which was written byNancy Martinihave ETAG "PbVBC/QsAsI"

Book which was published by John Wiley & Sons since 2012-03-22 have ISBNs, ISBN 13 Code is 9781118239605 and ISBN 10 Code is 1118239601

Book which have 240 Pages

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