Business Policy and Strategy
by Chris Chatfield
Published on 2007-03-19 by CRC Press

In today's rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation's survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures-along with the new emphasis placed on shareholders-contribute to feelings of uncertainty throughout the marketplace. Add to that the constantly changing e-commerce environment and staying current with plans and procedures becomes even more crucial. By analyzing corporate functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition, Seventh Edition teaches students how to successfully formulate, implement, and evaluate corporate strategy. The textbook reviews basic and alternative strategy policies and provides students with an understanding of strategic management-how to deal with environmental change and formulate strategic alternatives. Expertly blending theory with practicality, the authors provide the tools necessary to navigate through the current highly competitive business environment.

This Book was ranked at 13 by Google Books

Book ID of Business Policy and Strategy is _g3NBQAAQBAJ, Book which was written byChris Chatfieldhave ETAG "mWcDEPzEk9Y"

Book which was published by CRC Press since 2007-03-19 have ISBNs, ISBN 13 Code is 9780849383250 and ISBN 10 Code is 0849383250

Book which have 241 Pages

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